This Milan based label was developed by Canadian twin brothers, Dean and Dan Caten. Having been in the international fashion business since 1984 and designing for labels including Versace and Diesel, the pair moved to Italy in 1994 where they held their first men’s collection show. Their vision was to create something completely different, personal and unique to themselves through the clever mix of irreverent Canadian wit, refined Italian tailoring and attention to detail. This vision has evolved over time, becoming more chic and sophisticated while maintaining the sexy and provocative traits that were embedded in their creative roots.
Since 2002, Staff International became the licensed worldwide manufacturer and distributor of all DSquared2 men and women’s clothing collections. As a result of this and the strong growth of the brand, the label has been able to provide its followers with products other than clothing, with a strong emphasis on accessories, footwear and fragrances.
DSquared has also been a favourite among a number of international musicians since its very beginning. Names such as Justin Timberlake, Ricky Martin, Nelly Furtado, Robbie Williams, Madonna, Christina Aguilera, Rihanna, Fergie and Britney Spears have all been associated with the label.
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