"L'Altra Moda was created in 1991 by Marco Ferrone. It's a woman fashion brand which met a high success in only few years and became a well-known and valuable landmark in Italy and abroad. Its mission is to give flexibility to the fashion system, always supplying the market with trendy collections and new products. Each season, 2 collections are completed by a "pronto" service. LALTRAMODA has got into the fashion market through a widespread distribution channel by opening boutiques and franchising, and entering in the main department stores and multi-brand shops. The first shop was inaugurated in Rome in 1994, and three years later L'Altra Moda organized a big party for the Milan's flagship store opening. The brand started its international distribution penetrating the European market: Spain, Greece, Portugal, Switzerland. In 2001, L'Altra Moda continues its expansion in Orient with the opening of a shop in Tokyo in partnership with Sanki Shogi Co. Ltd. The label L'Altra Moda becomes LALTRAMODA in 2002.
The first Advertising Campaigns of LALTRAMODA spread an innovative concept of brand mission : to offer the difference, that is to say the alternative to luxury brands, keeping the same fashion concepts. The LALTRAMODA Advertising Campaigns have been supported by several international brand ambassadors: Natassja Kinski (1991-1992), Carre' Otis (1992), Martina Colombari (1993), and Brook Shields (1996-1997). Today LALTRAMODA proposes a new high-impact message, inspired by fashion trends. The renovated and more attractive logotype, with its bubble colour, reinforces the communication concept."