Max Mara AW13
It’s is obvious that the Max Mara team love their beige, and the collection has definitely been inspired by the atmospheres of the twenties and Bauhaus rationalism. With masculine styling with oversized proportions, huge sleeves left room for layering, with tailoring under coats offered functional simplicity and all the collection was all totally wearable which added even more volume to the rounded shoulders and oversized lapels.
It was as though the team at Max Mara have become pioneers of the perfect camel coat. It’s that play on proportion is still a popular exercise among designers this season, roomy cashmere coats had swathes of fur below the waists, there was cocoon shaped backs that match shift dresses, softly tailored in front. Silky flared trousers in the same military tones, cable knits and cashmere shirt dresses buttoned high up to the neck. Monochrome striped jersey all-in-ones were for days when the Max Mara girls doesn’t feel like leaving the house.
The Max Mara design team gave a masterclass in day-to-day luxury, because that is exactly what a successful fashion label is about being able to combine practicality with a classic elegance. Ultimately what has made their core offering of luxurious, updated classics, a sound investment. But it was the series of shimmery lame separates especially the coats that were the true highlights.
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