See by Chloé SS14 Handbags

See by Chloé SS14 Handbags

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Chloé was founded in 1952 by Gaby Aghion, a wealthy Egyptian-born Parisian and Left Bank habitué and her business partner, Jacques Lenoir. Aghion chose the euphonically pleasing moniker, a very popular French name, for its prettiness. At the time, ready-to-wear as true fashion was a largely untapped concept. Aghion sought to fill the niche between couture and your standard off-the-rack fare, pioneering the idea of luxury prêt-à-porter with beautifully made clothing that projected a sexy, effortless femininity. Her collections introduced haute couture styles to the masses, and in doing so revolutionised the fashion industry.

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Clare Waight Keller was named Creative Director in 2011, and produces a range of highly covetable bags and accessories alongside the main collections and See by Chloé diffusion line. For SS14 she  revealed a softer side of the iconic house  with two of the house’s key handbags, the Alice and Clare totes in two-tone leather. Summer is most definitely Chloé’s season with her handbags being an elegant & nonchalant collection

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These bags were first presented during the Chloe SS 2014 Runway show. The collection includes the return of the Baylee bag with more embellishments. The Baylee will include bi-leather and also python exteriors. Mini crossbody bags are also featured this season with the introduction of the new Camille drawstring bag. Chloe’s signature bags like the Clare and Bronte are also now available in mini size.

Shop See by Chlóe at Shop at Voi

http://www.shopatvoi.com/collections/designers-all/see-by-chloe

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